About Appreci

Who we are

Appreci was built off the belief that good people doing good things can move our society in the right direction. 

It all began when our good friend Simon Yuen came to us with the idea of showing appreciation to co-workers in the form of a coffee and a warm message. 

From that moment on, we have been committed to finding the best way of delivering tangible messages of gratitude out into the world.

In 2019, we gifted 10,000 attendees a free cup of coffee at the Microsoft Inspire Conference, and it was then that we felt the magnitude of what was possible with this unique concept. 

Appreci has one main goal in mind: to make everyday people a whole lot happier by feeling more appreciated.

Our customers are people who understand the importance of saying thanks for the small things. 

A partner with a newborn baby, an employee who’s been going the extra mile or a loyal friend who’s been there in times of need. 

Whatever the circumstance, we are here to deliver your ‘thank you’ at the simple touch of a button. 

We want to thank you for being with us on our journey so far - we appreciate you so much. 

-Craig Mair, CEO Appreci

Our core values

Supporting local suppliers

We strongly believe in supporting local Aussie businesses that are helping our community to grow and prosper daily,

All merchant partners of Appreci use local products and ingredients and we love being part of their success.

Powering the gratitude economy

The gratitude economy is much like the business economy, only instead of money, the currency is gratitude and appreciation.
We are proud to be behind an initiative that drives good deeds forward and ultimately makes the world a better place.

Supporting veterans 

As our CEO Craig was part of the Royal Australian Air Force for 14 years, Appreci remains a proud supporter of the veterans who have served our nation and continue to do so.